Ninder has been running a record label for over 25 years, the company has now ventured into creative services including film and video production and event production.

Outside of his day job – Ninder is a Board member of the Black Country LEP,  Board Governor of the University of Wolverhampton, Elected member of the West Midlands CBI, NED at Accord Housing, Trustee of Albion Foundation (part of WBA), Trustee of Victoria Academy (set of primary schools). He is also a Board member of the West Midlands Growth Company and deputises at the West Midlands Combined Authority. He is also a Patron of UKEmployability. He was appointed Deputy Lieutenant of the West Midlands in Feb 2019 in recognition of his work for the region.